Love is in the air.
It’s in the memes and social media posts. It’s in the stores and restaurant menus.
This month, we’re going to see enough love-themed movies, songs and stories to last us a lifetime.
A number of us worked on campaigns that are going to make or break the internet this month. Some of us will be attending events while others will not be leaving our offices. Whichever the case, we have a question we would really like you to answer.
Do you love what you do?
We’re sure you didn’t see that coming.
Love is not just for relationships, pets or even ourselves. We can also love our jobs or our careers.
Imagine pouring love into your work, making sacrifices, and public declarations of your commitment to what you do. What do you think you’d get as a result?
While you reflect on that, let’s meet our community member of the week!
Hello TCA, I’m Chinwendu Ohakpougwu, and I’m the Group Head, Corporate Communications & Marketing, DLM Capital Group.
A hobby I love is travel as it shapes my understanding of the world we live in and exposes me to new experiences.
My favourite quote is by Chimamanda Ngozi Adichie - “The person more qualified to lead is not the physically stronger person. It is the more intelligent, the more knowledgeable, the more creative, more innovative. And there are no hormones for those attributes.”
If you’d like to connect with Chinwendu, you can do so here.
Here’s the resource of the week.
This report by Ogilvy on social media trends for 2024 assesses the most significant developments in social media marketing in 2023 and then looks ahead through a lens of culture. If you’d like to gain some new perspective on social media for the rest of the year, you can download the report here.
Finally, let’s get into the updates for the week!
We have an important hangout about Kigali!
Our hangout with Comms professionals in Kigali is next week and we have an important update to share.
Due to circumstances beyond our control, we’ve had to move the date and time of the hangout to Friday 23rd February by 5:30pm.
You can be rest assured that our plans to have a wonderful time with Comms professionals in Kigali are on track.
To join this hangout supported by Norrsken, sign up and confirm your spot here.
Improve your competency with this Career Assessment
If you’ve ever wondered about your proficiency as a Comms professional, this video shares details about the IABC Career Assessment.
If you’ve never heard about the IABC Career Assessment or you haven’t taken it before, you should definitely watch this video.
You can watch this video by clicking the thumbnail above.
Those are all the community updates for this week.
We hope that you discover a deep love for your work. Have a restful weekend.
Yours Professionally
The Comms Avenue